We are an independent qualitative research agency specialising in face to face research (online and in person). We help organisations consult with and better understand their customers, clients, service users and employees.

Our experienced team have come from a mix of leading agencies and the public sector. We offer a bespoke approach working across the UK with all types of organisations from SME’s to large corporates.

The core sectors we work with

Health & Social Care

Carol is a delight to work with. The final report and conclusions Carol drew out have been key in our ongoing work around social care and we are really pleased with our decision to work with the Focus Group.
Emma Darkins, MS Society.


To run focus groups effectively takes discretion, diligence and adaptability, and The Focus Group have these qualities in spades. The insight we gained from the project (Zoom focus groups) was wrapped up with well thought out recommendations around how we could use this going forwards.
Agency Director

Charity & Public Sector

The Focus Group delivered an innovative workshop that gave us excellent insights. The interactive format was very engaging and allowed us to successfully test a wide range of ideas.
Rishi Coupland, National Theatre.

Employee Consultation

Carol and Sarah were well received by the staff at St Mary's and Carol later returned to facilitate an action planning session with Senior Management. I would have no hesitation in using 'The Focus Group' again in future.
Louise Atkinson, Human Resources Advisor
  • Online focus groups and the search for the ‘truth’

    27 April 2021

    In research over the years there has been lots of theories and discussions about getting the truth from our group participants.  Do we really know if they are telling us the truth?  Do consumers even know what they want?  Is Jane from Croydon who buys budget...

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