We are an independent qualitative research agency specialising in face to face research. We help organisations consult with and better understand their customers, clients, service users and employees.

Our experienced team have come from a mix of leading agencies and the public sector. We offer a bespoke approach working across the UK with all types of organisations from SME’s to large corporates.

The core sectors we work with

Health & Social Care

Carol is a delight to work with. The final report and conclusions Carol drew out have been key in our ongoing work around social care and we are really pleased with our decision to work with the Focus Group.
Emma Darkins, MS Society.


We had an urgent project and The Focus Group were able to help us turn it around very quickly, on time and on budget! The service was fantastic and the support we received after the focus groups was very impressive.
Caroline Sutcliffe, A&E Networks UK

Charity & Public Sector

The Focus Group delivered an innovative workshop that gave us excellent insights. The interactive format was very engaging and allowed us to successfully test a wide range of ideas.
Rishi Coupland, National Theatre.

Employee Consultation

Carol and Sarah were well received by the staff at St Mary's and Carol later returned to facilitate an action planning session with Senior Management. I would have no hesitation in using 'The Focus Group' again in future.
Louise Atkinson, Human Resources Advisor
  • When you need a Plan B

    13 March 2018

    Oh, the perils of the British weather on our research plans!  Projects that go to plan can still be difficult but when you add in some freak British weather, that well prepared and recruited focus group just isn’t going to happen.  So, what do we do? How can we rescue...

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