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The maligned focus group participant
21 September 2018
How do you avoid the dominant person taking over a focus group? That is probably the most asked question in the history of running focus groups. The concern...
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The digital impact on the art of conversation
25 April 2018
There’s been a lot written lately about our digital health and the overuse and addictive nature of social media. However, whilst it’s very easy to demonize...
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The two sides to every Focus Group
28 March 2018
A focus group is a story of two halves, the client and the participant, who come with very different needs and expectations. Part of our job as facilitators/researchers...
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13 March 2018
Oh, the perils of the British weather on our research plans! Projects that go to plan can still be difficult but when you add in some freak British weather,...
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The importance of listening to stories
20 February 2018
Brene Brown describes stories as the data of the soul. She is a Research Professor at the University of Houston and describes herself as a qualitative researcher,...
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How the consumer is redefining January
02 February 2018
After the advertising season that is Christmas, we arrive into January with the wellbeing and fitness industry swinging into full flow advertising endless detox...
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10 August 2017
Are focus groups seasonal? An interesting question, especially as more and more of the Country seems to shut down during the school holidays and sorting meeting...
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The component costs of a focus group
25 January 2017
It’s not unusual for us to get an enquiry from a company that has never run a focus group before. I had one such phone call recently and after a long conversation...
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Truth and Research – 5 key components
23 June 2016
I’m writing this on the day of the EU referendum and a day when the pollsters will find out if they got it right or wrong. Polling has a potted history...
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Employee Engagement – getting communication right
07 April 2016
When we go into an organisation to run focus groups with staff we often find a certain amount of scepticism about the whole exercise. For organisations that...
