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  • Learn how to interview by watching TV!

    20 January 2021

    Our work involves asking a lot of questions. Learning to ask questions in an objective way isn’t always easy.  It’s a skill that takes a long time to master...

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  • Preparation or Optimistic Denial – and can John Lewis save the day?

    22 October 2020

    In the midst of a brief Corona respite in August, The FT and The Week, ran an article titled ‘Why we Fail to prepare for disasters’.  The author, Tim Harford,...

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  • Welcome to Limbo Land

    04 May 2020

    Hello from Limbo land, our new place of residence for some unknown period of time. How are you all doing out there?  Planning your next holiday? Virtually...

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  • Some thought provoking resources

    01 April 2020

    We thought this might be a good time to share some of our favourite  thought provoking online resources.  Some are specifically work related and others are great...

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  • The Glue in a Focus Group

    17 February 2020

    A successful focus group is a sum of its parts – recruitment, session planning and facilitation with the facilitator being the glue that holds it all together. ...

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  • The 2020 Challenge for Market Research

    08 January 2020

    The start of 2020 feels a biggy – I can remember starting the last decade wondering what would be in store for The Focus Group as the tech industry was gearing...

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  • The Focus Group

    8 Essential skills every moderator should have

    15 November 2019

    This month we have a guest blog –we came across this whilst researching material for our own blog on moderating – and it just says everything we wanted...

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  • Propositions, ads and campaign research – 7 key guidelines

    17 October 2019

    Over the years we have run numerous focus groups looking at new campaigns and advertising concepts. We like to think our research has helped to clarify messages,...

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  • The minefield of the reusable cup

    11 September 2019

    September is the back to work/school/routine type of month.  It feels very much like a new year and as such the chance to start making some new resolutions....

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  • Anxieties of our time

    31 July 2019

    We are living in anxious political and environmental times and this is having a major impact on our mental health, so much so that there are ‘new’ anxiety...

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