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  • Research, environment and individual change

    09 January 2019

      Moving into 2019 and the media is full of Brexit news and environmental news – we are drowning in plastic and politics. The enormity of both can make...

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  • The maligned focus group participant

    21 September 2018

    How do you avoid the dominant person taking over a focus group?  That is probably the most asked question in the history of running focus groups.  The concern...

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  • The digital impact on the art of conversation

    25 April 2018

    There’s been a lot written lately about our digital health and the overuse and addictive nature of social media.  However, whilst it’s very easy to demonize...

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  • The two sides to every Focus Group

    28 March 2018

    A focus group is a story of two halves, the client and the participant, who come with very different needs and expectations. Part of our job as facilitators/researchers...

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  • When you need a Plan B

    13 March 2018

    Oh, the perils of the British weather on our research plans!  Projects that go to plan can still be difficult but when you add in some freak British weather,...

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  • The importance of listening to stories

    20 February 2018

    Brene Brown describes stories as the data of the soul. She is a Research Professor at the University of Houston and describes herself as a qualitative researcher,...

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  • How the consumer is redefining January

    02 February 2018

    After the advertising season that is Christmas, we arrive into January with the wellbeing and fitness industry swinging into full flow advertising endless detox...

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  • Are Focus Groups seasonal?

    10 August 2017

    Are focus groups seasonal? An interesting question, especially as more and more of the Country seems to shut down during the school holidays and sorting meeting...

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  • The component costs of a focus group

    25 January 2017

    It’s not unusual for us to get an enquiry from a company that has never run a focus group before. I had one such phone call recently and after a long conversation...

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  • Truth and Research – 5 key components

    23 June 2016

    I’m writing this on the day of the EU referendum and a day when the pollsters will find out if they got it right or wrong.  Polling has a potted history...

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