Online focus groups and the search for the ‘truth’
27 April 2021
In research over the years there has been lots of theories and discussions about getting the truth from our group participants. Do we really know if they...
Learn how to interview by watching TV!
20 January 2021
Our work involves asking a lot of questions. Learning to ask questions in an objective way isn’t always easy. It’s a skill that takes a long time to master...
Preparation or Optimistic Denial – and can John Lewis save the day?
22 October 2020
In the midst of a brief Corona respite in August, The FT and The Week, ran an article titled ‘Why we Fail to prepare for disasters’. The author, Tim Harford,...
04 May 2020
Hello from Limbo land, our new place of residence for some unknown period of time. How are you all doing out there? Planning your next holiday? Virtually...
Some thought provoking resources
01 April 2020
We thought this might be a good time to share some of our favourite thought provoking online resources. Some are specifically work related and others are great...
17 February 2020
A successful focus group is a sum of its parts – recruitment, session planning and facilitation with the facilitator being the glue that holds it all together. ...
The 2020 Challenge for Market Research
08 January 2020
The start of 2020 feels a biggy – I can remember starting the last decade wondering what would be in store for The Focus Group as the tech industry was gearing...
8 Essential skills every moderator should have
15 November 2019
This month we have a guest blog –we came across this whilst researching material for our own blog on moderating – and it just says everything we wanted...
Propositions, ads and campaign research – 7 key guidelines
17 October 2019
Over the years we have run numerous focus groups looking at new campaigns and advertising concepts. We like to think our research has helped to clarify messages,...
The minefield of the reusable cup
11 September 2019
September is the back to work/school/routine type of month. It feels very much like a new year and as such the chance to start making some new resolutions....
