The 2020 Challenge for Market Research
08 January 2020
The start of 2020 feels a biggy – I can remember starting the last decade wondering what would be in store for The Focus Group as the tech industry was gearing...
8 Essential skills every moderator should have
15 November 2019
This month we have a guest blog –we came across this whilst researching material for our own blog on moderating – and it just says everything we wanted...
Propositions, ads and campaign research – 7 key guidelines
17 October 2019
Over the years we have run numerous focus groups looking at new campaigns and advertising concepts. We like to think our research has helped to clarify messages,...
The minefield of the reusable cup
11 September 2019
September is the back to work/school/routine type of month. It feels very much like a new year and as such the chance to start making some new resolutions....
31 July 2019
We are living in anxious political and environmental times and this is having a major impact on our mental health, so much so that there are ‘new’ anxiety...
08 May 2019
In our business we are always on the lookout for new ideas, ways of connecting and understanding people and really anything that sparks thought and debate. ...
The rise of the active citizen
25 April 2019
This blog follows on from our previous one in February, where we explored the increasing frustration of the public, their need to be listened to and the importance...
How we are being influenced this Spring
09 April 2019
Why does ‘British’ get a price premium? On a recent supermarket shop I needed to get some plain flour. I was of course amazed by the choice; from organic...
Discussing death in the workplace
20 March 2019
When we go into organisations to run employee focus groups the discussions can be diverse, but usually within a discernible framework. We discuss communication,...
10 March 2019
New Blogs – more insight We love blogging about research, sharing our thoughts and exploring and making sense of our qualitative world. As qualitative researchers...
