New Blogs – more insight
We love blogging about research, sharing our thoughts and exploring and making sense of our qualitative world. As qualitative researchers we study thoughts and behaviours on many diverse subjects, some sensitive and personal and some purely commercial. Our work gives us glimpses into other people’s worlds and gives us an insight into how people behave and think.
Our natural curiosity as researchers has led us to expand our skill set and continue to explore how we all chug along in this world of ours. Our small team includes a Counsellor and a Charity Trustee – and we want to bring a bit more of our own thoughts and experiences to our blogs.
Starting this month, we are expanding the content of our blogs to encompass the bigger picture and complement our usual research-based ones – after all you can’t study people in a vacuum!
Look out for the following new categories
Life themes and threads
Exploration and reflection of what makes us tick and the issues that affect our lives, behaviour and feelings.
Observations and trends
A monthly mash up of observations of different trends, adverts and consumerism